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Advancement Director in Baltimore City, MD 21202 at The Archdiocese of Baltimore

Date Posted: 7/12/2018

Job Snapshot

Job Description

St. James and John Catholic Elementary School located in Baltimore City, Maryland seeks dynamic candidates for the positon of Advancement Director. This full time position, reporting to the school Principal; will concentrate on planning, management, coordination, and evaluation of the enrollment management, marketing, development, communications and constituent/public relations programs of the school.

Job Responsibilities:

  • Plan, manage and implement the marketing, recruitment and retention of students. This includes but is not limited to open houses, campus visits and tours, re-registration, brochure creation, etc.
  • Working closely with key volunteers, coordinate the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the programs of the school.
  • Plan, collect data, make projections and report enrollment management data.
  • Coordinate with Executive Board to integrate enrollment with community engagement, through which stakeholders’ input and support for the school’s future is sought.
  • Creation and execution of a strategic marketing plan using a diverse media mix.
  • Design and creation of marketing and admissions materials, as well as the production of the advertising creative (the ads).
  • Brand management
  • Public relations (seek publicity opportunities, create/distribute press releases to local media highlighting school events and achievements)
  • Manage and oversee the school’s electronic communications outlets (website and social media channels)
  • Plan, manage, and implement annual giving and major gifts.
  • Work closely with the enrollment and development committees of the board to set and achieve goals and objectives.         
  • Volunteer planning and management
  • Database management: oversees the management of databases related to enrollment management and development

Job Requirements

  • Bachelor’s degree in related field
  • Experience in enrollment management, development, sales, marketing, and/or communications.
  • Demonstrated leadership and effectiveness in developing and accomplishing organizational goals
  • Ability to build a team, effectively recruiting and managing volunteers for admissions activities
  • Superior communication skills, ability to conceptualize and execute strategic plans, the ability to interact confidently and effectively with school staff, students, donors, trustees, school administration, the media and alumni
  • Working knowledge of Microsoft Office (Word, PowerPoint, Excel) and the Internet
  • Ability to appreciate and communicate a passion for Catholic elementary education
  • Experience in a parochial or not-for-profit environment preferred.
  • Demonstrated awareness of urban community context and commitment to social justice.