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Advancement Director in Baltimore, MD at The Archdiocese of Baltimore

Date Posted: 1/9/2019

Job Snapshot

Job Description

Catholic Elementary Schools located in the Archdiocese of Baltimore seek dynamic candidates for the positon of Advancement Director. This position, reporting to the school Principal; will concentrate on planning, management, coordination, and evaluation of the enrollment management, marketing, development, communications and constituent/public relations programs of the school.  This is a twelve month position that is benefits eligible.

This is an attempt to create a pool of interested candidates for future openings.

Job Responsibilities:

  • Plan, manage and implement the marketing, recruitment and retention of students. This includes but is not limited to open houses, campus visits and tours, re-registration, brochure creation, etc.
  • Working closely with key volunteers, coordinate the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the programs of the school.
  • Plan, collect data, make projections and report enrollment management data.
  • Coordinate with Executive Board to integrate enrollment with community engagement, through which stakeholders’ input and support for the school’s future is sought.
  • Creation and execution of a strategic marketing plan using a diverse media mix.
  • Design and creation of marketing and admissions materials, as well as the production of the advertising creative (the ads).
  • Brand management
  • Public relations (seek publicity opportunities, create/distribute press releases to local media highlighting school events and achievements)
  • Manage and oversee the school’s electronic communications outlets (website and social media channels)
  • Plan, manage, and implement annual giving and major gifts.
  • Work closely with the enrollment and development committees of the board to set and achieve goals and objectives.         
  • Volunteer planning and management
  • Database management: oversees the management of databases related to enrollment management and development

Job Requirements

  • Bachelor’s degree in marketing, development or a related field
  • Experience in enrollment management, development, sales, marketing, and/or communications.
  • Demonstrated leadership and effectiveness in developing and accomplishing organizational goals
  • Bilingual, Biliterate candidates are encouraged to apply (Spanish)
  • Ability to build a team, effectively recruiting and managing volunteers for admissions activities
  • Superior communication skills, ability to conceptualize and execute strategic plans, the ability to interact confidently and effectively with school staff, students, donors, trustees, school administration, the media and alumni
  • Working knowledge of Microsoft Office (Word, PowerPoint, Excel) and the Internet
  • Ability to appreciate and communicate a passion for Catholic elementary education
  • Experience in a parochial or not-for-profit environment preferred.
  • Demonstrated awareness of urban community context and commitment to social justice.