Advancement Director in Linthicum, Maryland at The Archdiocese of Baltimore

Date Posted: 12/23/2019

Job Snapshot

Job Description

St. Philip Neri School located in Anne Arundel County, seeks a dynamic candidate for the position of Advancement Director. This position, reporting to the school Principal; will concentrate on planning, management, coordination and evaluation of enrollment management, marketing and development, communications and constituent/public relations programs of the school.

Job Responsibilities:

  • Plan, manage and implement the marketing recruitment and retention of students. This includes but is not limited to open houses, campus visits and tours, re-registration, brochure creation, etc.
  • Working closely with key volunteers, coordinate the external and internal marketing efforts and initiatives that attract and retain students in sufficient numbers to support the programs of the school.
  • Plan, collect data, make projections and report enrollment management data.
  • Coordinate with School Board to integrate enrollment with community engagement through which stakeholders’ input and support for the school’s future is sought
  • Creation and execution of a strategic marketing plan using a diverse media mix.
  • Design and creation of marketing and admissions materials, as well as the production of the advertising materials. Brand management; seek publicity opportunities, create/distribute press releases to local media highlighting school events and achievements.
  • Manage and oversee the school’s electronic communications outlets (website and social media channels).
  • Plan, manage, and implement annual giving and major gifts.
  • Work closely with the enrollment and development committees of the board to set and achieve goals and objectives.
  • Oversee databases and websites related to enrollment management and the school.

Job Requirements

  • Bachelor’s degree in marketing and development or related field experience in enrollment management, development, sales, marketing and/or communications.
  • Demonstrated leadership and effectiveness in developing and accomplishing organizational goals
  • Bilingual candidates are encouraged to apply (Spanish).
  • Ability to build a team, effectively recruiting and managing volunteers for admissions activities.
  • Superior communication skills, ability to conceptualize and execute strategic plans, the ability to interact confidently and effectively with school staff, students, donors, trustees, school administration, the media and alumni.
  • Working knowledge of Microsoft Office (Word, PowerPoint, Excel) and the Internet Ability to appreciate and communicate a passion for Catholic elementary education.
  • Experience in a parochial or not-for-profit environment preferred.
  • Catholic preferred